Effective Phishing Simulations for Enhanced Cybersecurity

Cyberattacks often start with a single email. With AWM Campaign, you receive a combined solution of two targeted phishing simulations and accompanying knowledge transfer—tailored to your organization and security objectives. Our experts handle the entire implementation: from realistic simulations to interactive learning elements that ensure sustainable awareness—anonymous or user-based, fully aligned with your data protection requirements.

Customizable Attack Types

• Website visits: Tests whether employees click on fake websites
• User data entry: Simulates the risk of data leaks via password input
• Attachment execution: Checks awareness of potentially malicious attachments
• USB simulations: Highlights the danger of manipulated storage devices
• QR code attacks: Simulates risks from fake QR codes linking to phishing sites or malware

Tailored Attack Scenarios
The content of our phishing emails is precisely adapted to your organization’s circumstances and risks. Whether it’s a fake IT maintenance notice, a supposed HR message, a package notification, Microsoft 365 login, or an internal approval request—each scenario reflects realistic threats and your typical communication channels. This targeted customization ensures high credibility and fosters sustainable security awareness among your employees.

Targeted “Teachable Moment”
The “Teachable Moment” delivers a critical learning impulse during the phishing simulation, fully adjustable to your objectives. Immediately after an action such as clicking a link or entering credentials, employees receive automated feedback: from a simple hint to an interactive learning module. This sharpens security awareness at the moment of highest learning impact—personalized, constructive, and without embarrassment. On request, the Teachable Moment can also be delayed or embedded in a later feedback process.

Targeted Selection of Audience and Timing
You determine who, when, and how is simulated—aligned with your security strategy and organizational structure. Whether individual departments, specific roles, or the entire company: the phishing simulation can focus on particularly vulnerable or critical areas. The timing of delivery is flexible—scheduled, recurring, or unexpected in daily operations—creating a realistic attack scenario with maximum impact and high learning potential.

Effective Knowledge Transfer for Sustainable Awareness
Beyond the simulation itself, targeted knowledge transfer is crucial for the success of your security awareness measures. After the first phishing simulation, employees receive clear, practical information on how to identify threats, potential consequences, and recommended actions. Various interactive learning formats can be provided immediately after the simulation or at a later time, strengthening awareness of cyber risks and improving everyday decision-making.

Measurable Results Through Simulation Comparison
Before and after knowledge transfer, we conduct two customized phishing simulations, giving you a direct comparison of your employees’ awareness levels. This allows you to measure training success and adjust your security strategy with precision.

Comprehensive Phishing Campaign for Sustainable Security Awareness – with AWM Experts

A multi-stage phishing campaign is a key component of any effective security awareness strategy. Our AWM expertsguide you through the process from start to finish: from the initial realistic phishing simulation, through targeted knowledge transfer, to the final simulation—efficient, GDPR-compliant, and fully tailored to your organization. This approach sustainably strengthens your IT security and systematically raises employee awareness against cyberattacks.

Phishing Campaign Workflow: Effective, Learning-Oriented, Measurable

• First Phishing Simulation: Deployment of highly realistic phishing emails via our secure platform—customized to your corporate design and security requirements. Employee behavior is captured in a GDPR-compliant manner, including clicks, data entry, or opening of potentially harmful attachments.
• Knowledge Transfer: Between simulations, employees receive practical, interactive learning content. This builds awareness of typical attack patterns and provides clear action guidelines to minimize future risks.
• Second Phishing Simulation: A follow-up simulation tests the learning success, making progress visible and identifying remaining vulnerabilities for targeted improvement.
• Ongoing Expert Support: Our team is available throughout the campaign for technical questions, individual adjustments, and rapid responses to unexpected situations.

Why Run a Phishing Campaign with AWM?

With AWM Campaign, you receive more than a simple test. Our realistic and repeated attack scenarios, combined with targeted knowledge transfer, cultivate sustainable security awareness and help identify potential weaknesses early—without embarrassment, but with lasting training impact.

Strengthen your cybersecurity with a holistic phishing campaign from AWM—enhancing IT security, ensuring compliance, and reducing risks across your organization.

Campaign-Wide Reporting – Measurable Progress in Security Awareness

With our tailored reporting, you receive a comprehensive evaluation of your entire phishing campaign—from the first simulation, through knowledge transfer, to the final assessment. Detailed analyses allow you to make employee awareness progress visible and refine your security strategy in a targeted way.

Clear Insights – Before and After Knowledge Transfer

• Number of employees participating in both simulations
• Comparison of reactions before and after the training phase
• Number of emails opened and clicks on phishing links
• Identification of employees with repeated risky interactions
• Analysis of data disclosures and reaction times
• Segmentation by teams, locations, or roles for targeted evaluation

Targeted Development, Not Just Measurement

By comparing the two simulation phases, you can immediately see where learning effects have occurred—and where further measures are needed. Our reporting provides reliable insights into security-relevant behavior, supports risk assessment for individual groups, and forms the basis for targeted training strategies.

Using Data to Increase Security

Rely on our expertise to not only evaluate the results of your phishing campaign but also translate them into sustainable actions. Protect your organization proactively with a solid, data-driven awareness strategy.

Targeted Measures for Sustainable Cybersecurity – Based on a Complete Phishing Campaign

The reporting from the multi-stage phishing campaign provides in-depth insights into your employees’ security behavior—both before and after the knowledge transfer. From this, concrete recommendations for action can be derived to systematically address vulnerabilities and strengthen the security culture in your organization.

Needs-Based and Data-Driven Knowledge Transfer

• Development of tailored training measures based on actual behavioral data
• Focused awareness-raising on specifically identified vulnerabilities
• Sustainable improvement of the awareness strategy through continuous learning impulses
• Visible progress through comparison of the two simulation phases

Use the results of your phishing campaign not just for analysis, but as the foundation for a targeted, data-driven security awareness strategy. This effectively prepares your employees for real cyber threats and increases your organization’s resilience to phishing attacks—step by step, measurable, and sustainable.